Polygon created a new, overarching product design strategy for the facility management division at ESSER. The first step, also the foundation, was to analyse a variety of the group's products and to create a series of design proposals in response. Then came a phase of review and selection. Afterwards, the partners took actual design examples to define underlying principles, applicable on several levels to a broad selection of products.
This yielded a whole range of new products that lastingly embody the new brand identity. And what better confirmation could there be than the reddot design award?