Polygon created the information terminals at BMW World, opened in October 2007. BMW was particularly concerned that the terminals should fit in well with the architectural design and the overarching concept at BMW World.
The architecture allows the interior to be bathed in light, which placed particular challenges on ensuring legibility of the displays. But a suitable solution was found nevertheless using a combination of variable tilting angles and transreflective systems that adjust the luminance of the display to suit ambient brightness. The stainless steel keypad with entirely seamless Piezo technology presents an additional highlight in the system engineering. The surfaces, blending glass with stainless steel, give the terminals a technically precise look while equally ensuring they are easy to clean.